Snow

The "snow" ident came about during heavy snowfall in York in January 2003. Jonathan Bufton and Chris Thornton both had the idea of using the snow to do some form of ident for YSTV. Initially the idea was to use the small patch of grass where the entrance to the Roger Kirk Centre now is, but as Chris lived at the very back of Halifax next to untouched fields there was the opportunity to do something much bigger.

Being filmed from Chris's bedroom window a very cold Jonathan attempted to "draw" the YSTV logo, and it was planned that this would simply be sped up. However it proved difficult to stay within the confines of the camera shot and to get it right in one go, so they cheated. The "close up" sections of the ident were filmed in a different area of the field, one letter at a time, on a much smaller scale (indeed on the penultimate shot you can see the "real" logo in the distance). Only the final pull-out shot was filmed from Chris's window.

When it was edited and sped-up the "Benny Hill" music seemed apt to set the ident to. It went on to win Best Ident at NaSTA 2003.

It is perhaps the first of the "natural" themed idents, which would run for many years afterwards.